Too low pay rate, or few players actually paying anything.
There’s a “monetization” test before OBT.
Back then in CBT, the game was working in semi “paid for once” economy. Only players bought CBT packs or from CAT can access the game. But no other paying options of the game. But the grinding system was even heavier and slower than OBT’s one.
When this test came out. Community was shocked by developers and for the first time. Whole community was against dev. Because of dev literally went against what they had said.
That’s why we have decided to make access to these battles independent of the other - each campaign will be a separate game. However a player who purchased more than one will see them all in the game as selectable chapters.
It was said to be a thing that is between F2P and paid for once.
Also
Also we do not want to impose micro-transactions as an opportunity to purchase some sort of ingame advantage. A player will have an opportunity to get collectable weapons and characters that are different from the others but do not offer ingame advantage (which is strange in the first place - a bullet to the head means death for every person after all) rather providing uniqueness or rarity.
That monetization test (and some premium squads released around that time) was pretty against it. We were seeing this game changing towards to a P2W cash grab.
But
We ran a survey and it showed that the vast majority of players prefer a free-2-play approach.
Due to a crowd-funding start, this game still has to be F2P.
So in the end, at OBT, they choose a relative “mild” P2W way. Not letting paid stuff to be too powerful . Also selling high price to paid stuff to those “whales” who really dont care about price and can provide dev some money to continue.
And lots of players begin to complain about useless and extreme overprice paid stuff. (Tunis’ Gold coin Attacker plane with no bombs? Seriously?)
Now, developer (or publisher) finally realize that selling expensive but less is not working. But also causing most players frustrating because of they dont think paid options worth it.
So here it is, the new economy start at Stalingrad campaign. But still keep the F2P options, if you really dont care about your time and energy, but care about a 30USD which is nearly same with most competition of Steam FPS games. Also those traditional “demo” version is much worse than this game’s F2P ways.
Still, game has to be designed to have progression system (if too long and heavy, that’s grind). So even with paid “full access” pack, you still have some progression to level up.
Also, 1 year after the monetization test, it’s so interesting to see how they were forced to adapted F2P game, testing, conflict with community again, and now switching back.
This has influenced the game development process significantly. Such a change in the distribution model also requires a change in the design. This is why it will take us some time to prepare and implement new goals, to adapt them to a new distribution model. What is left unchanged is our course towards wide scale and realism and also the open development of Enlisted.
FPS game is not WT, and copy pasting WT’s ways will not work. And this game still need to expend to other larger platform. To attract other audience and get rid of player’s opinion to this game about WT’s F2P+lots of grind influence.