For me the answer is that they barely manage to hold my attention. This game is inherently not rewarding and frustrating because of how bots work.
Hunting bots is neither rewarding nor immersive (because of their behavior), but that’s what you do most of the time. On the other hand, you mostly die to other players who often intentionally try to make that experience as annoying as possible for you. Perhaps they do that to make up for the unrewarding bot kills.
Then there are also massive progression issues, which is a topic so huge that I’d rather not waste everyone’s time with it. In short, it doesn’t help make the game more rewarding, quite the contrary.
I keep quitting and coming back to see if anything changed enough to make me stay. They improve some small things, but other than that nothing changes.