I rather like it.
(Note: I started about 3 months ago, so play BR2 all the time, with Allies and Russian, NA server.)
As an Allies main, before the change, it got to something like 1 win out of every 4 or 5 games. Now, it’s the opposite. I used to also see German generals and marshals ALL the time. I’d have numerous games where they outnumbered those on the American side by anywhere from 2-1 to 5-1. Now, given the recent meme change in the gear, which seems to be an obvious factor, more often than not, I see the veterans on the American side.
I concede that MM is likely not the complete answer to why the change [in veteran participation in one side or the other, and for more balanced matches] has happened, and it could well be meme (4th of July and the Radio Operator event) - though, in a way, I fail to see why. It’s not like the 4th of July Event helped the Americans in BR2. (The gun reward is BR5.) And the radio operator for the Americans is only recently come available.
In any case, whatever the reason, matches in the lower tiers, in my experience are a lot more even and fun.