Could we get more gold in the battle pass then you could purchase the special content
Yes, if you buy premium battle pass you get more gold. 
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Don’t ask for more or they might remove it, they already let you pay your dept off plus an extra 100 for free. No other game gives you game currency, let alone your money off completely.
A fair percentage of battle passes now pay for the next one
As far as i can see you get more gold back than you actually payed. Good deal!
You can get slightly more than you invest in battlepass, so gold is not really an issue imo.
On the other hand, I don´t think that elite battlepass should include gold weapon order (it should be non elite battlepass from time to time… let´s say once free, once premium in each season).
That would somewhat keep rarity on acceptable level, while giving players unable to invest at least some interesting toys (once per two seasons is more than reasonable, and still less than what elite battlepass would get you) from time to time.