You’re making some people in this game grind fanatically just for the events so maybe just make the weekend enjoyable for the casual players or the people who do not have much time maybe.
And when more people get taste of premium they’ll be incentivized to buy it so they can keep it more permanently and maybe who knows it might increase sales
Double xp weekend sounds awesome for casuals and even for premium accounts that means premium accounts will receive 4 times the xp, if done frequently it will help the economy a little also they could have one double xp weekend and one half price weekend where everything is half priced from soldiers to weapons and buying vehicles and also half the research point, too , But sadly I don’t think they will listen but good suggestion I like it
A premium trial for free to play players would help this too - premium account makes this game so much better and I’m concerned free to play players may quit before realising.
Its more free to try than free to play - if you like the gameplay, premium is an absolute must.
Maybe even put a couple of premium days into the battle pass.